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Why pivoriunase no trademark?

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In the Soviet Union just did not have such a concept, apparently, as "intellectual property". It made no sense to register trademarks, since they still all belonged to the state, and competition it was possible not to be afraid. Therefore, "Zhigulevskoe" beer was produced a year without a trademark. When in the early 90s, one of the plants tried to register such trademark, began arguing about what brand is considered "popular" and is not subject to intellectual property from a specific manufacturer.
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