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Crossword. The bursting of the Union of businessmen - 5 letters guess the word!

O Henry has a story about the Union of two enterprising businessmen who decided to get rich by selling alcohol in one of the American towns. These hardhead bought the space in any way opened a tavern, and on the opening day, so drunk on the pleasures that one of the owners pushed inspirational speech about the dangers of alcohol. Apparently the words he spoke sank deep into the souls of the local drinkers. They are again tied to alcohol and quit drinking establishments, from which the traffickers raped huge losses. In the end, trust that has burst. In this case, the answer is the word "trust".
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